Name For Music Group
DC3 Music Group Launched Creed’s Live Concert On The Cloud
// December 11th, 2009 // Community
Angela Bartels, Cloud Maven
If you are an Internet and music fan like I am, you’ve probably noticed the growing trend of bands streaming concerts live over the Internet. The music industry is realizing the impact of the Internet and how many more fans they can reach by expanding their concerts outside of the physical walls of a concert hall.
The Dave Matthews Band streamed their first live concert from New York’s Beacon Theater on June 1st, Weezer streamed live from the Regency Ballroom in San Francisco on Oct 21st (which I found out about via a tweet from @laughingsquid), U2 streamed live from the Rose Bowl on Oct 25th and FooFighters streamed live from their studio Oct 30th. Yes, it may be a bit different than being at the actual concert but at least you’re not missing out and can watch your favorite band live from the comfort of your own living room.
There’s a lot that goes into planning a live concert over the Internet from the promotions to the actual musical production to hosting it live - flawlessly. You have to do it right the first time around. DC3 Music Group specializes in exclusive live concerts and behind-the-scenes content from multi-platinum artists to be distributed through multiple distribution channels, including the latest mobile and digital technology through their website, www.Rockpit.com.
On September 25th, the same day they launched Rockpit, DC3 Music Group produced Creed’s Live Concert using Rackspace Cloud Servers to host the website and database, and Limelight Networks to stream the concert. They used a record breaking 237 cameras at the show and streamed it live on rockpit.com, watchcreedlive.com and 150 other online music portals. MSN aired the content on their homepage and AOL had homepage placement as well. To watch the concert, you had to log in, which was the database they spun up 12 Cloud Servers for.
When we spoke with Brian Lisi, DC3 Music Group Managing Director, regarding their experience, he said:
“The support was amazing! It was incredibly important that we partner with the right people for this event. We had one shot to make this right. We decided to launch our company in a really huge way. We had not one hiccup! The Rackspace Cloud was able to manage the load perfectly. We don’t have the exact numbers though the goal was 200,000 and we had at least 240,000.”
Outstanding! They have also turned Creed’s first live concert into DVD and it hit stores on December 8th. It’s no wonder high profile artists in the music industry and companies in the technology industry are both knocking on DC3 Music Group’s door.
Not new to the game, DC3 Music Group was formed by award-winning director and producer Daniel E. Catullo III (Nickelback, Godsmack, Black Eyed Peas, Smashing Pumpkins, Dave Matthews Band) and industry veterans Peter Bowers and Brian Lisi. They are also producing DVD projects with Alter Bridge, Godsmack, Chickenfoot, Mötley Crüe and more. They do everything from running the consumer based website Rockpit, serving as the producing company for the film and music business as well as syndicating the content.
Cloud computing is a perfect fit for streaming a live concert because you need hosting on demand, that can scale quickly and most importantly, perform well. You have one opportunity (a few hours) to reach millions of users and the last thing you want is to turn people away because the site is overloaded. Rock on!
- In the Telegraph Rosa Prince gets to the nub of how Mr Lenihan got to where he did yesterday:
Britain’s deficit is around the same as Ireland’s, but, unlike the United Kingdom, Eire has seen its credit rating cut and must bring borrowing under control immediately to avoid further damage to the economy.
- Yet as Duncan Weldon notes the two countries are currently in two very different states:
- Irish unemployment is 12.5 per cent
- the country is experiencing deflation at -6.6 per cent deflation
- GDP has fallen 7.4 per cent over the past year (and GNP by 11.6 per cent).
- And despite the cuts they have still had their credit rating downgraded.
- And the national mood is hardly turning more ugly than it already was but is turning even more sullen than it was before...
- Even the irrepressible Karl Deeter was in resigned mode before the budget…
- Worth noting too that on RTE’s Prime Time last night the economist Moore McDowell generally approved of the trajectory of Lenihan’s budget but added the important caveat: “This is not the kind of action you want to take in a recession, but Ireland doesn’t have the money to increase expenditure.’
- The ever level headed Stephen Kinsella notes that in fact the harsh nature of the budget is the one thing that people should have expected...
- The Irish Times Leader today says simply it is time to grin and bare it...
- But John McGuirk has a very interesting line on a misalignment in the Minister’s speech between the political mission and the economic realities:
At the moment, the recurring theme in Irish politics is that the Government are callous, uncaring, and hopelessly blind to the problems faced by ordinary people, while the opposition at the very least empathise with families and businesses. The other story, which is waiting to be told, is that the Government are the ones putting long term prosperity ahead of politics, whereas the opposition have sacrificed an economic strategy in favour of a political one. I didn’t hear a single line in the Budget speech that pushed that message. In fact, I didn’t hear a single criticism of the opposition, and that’s just malpractice.
- And Brendan Keenan is perplexed by what’s not in there, suggesting Cowen/Lenihan have dumped a great deal of An Bord Snip recommendations...
- Business and Finance have most of the headline facts and figures… Irish Election made all the documentation available shortly after the speech…
- There was considerable difference in the style and manner of the two men charged with delivering a difficult measures to their respective countries… Lenihan charged through his speech with the customary (with three budgets in 18 months we’re getting familiar with his style)... whilst as Nick Robinson put it “Alistair Darling unveiled it in the low-key, no-nonsense, business-like manner of an undertaker striving not to add to an already distressing and painful experience.”
- The early reaction in the City was not far removed from Vince Cable’s line that this was a party political PBS, not one for the country…
- Chris goes into some detail about the spending squeeze and notes that the real cuts will come in net investment... This he says is bad news for any incoming Tory administration intent on substantial public sector reforms (despite all of Margaret Thatcher’s noises about it, the civil service grew under her administration)... He cites two reasons:
1. Low spending rises - which imply low pay rises - antagonize public sector workers and so increase hostility to reform. People who are scared for their jobs are rarely enthusiastic about innovation. When Nye Bevan introduced the NHS he famously overcame doctors’ resistance by “stuffing their mouths with gold.” This won’t be an option.
2. Some desirable reforms require higher spending, at least initially. For example, if parents are to be given genuine choice among schools, there must be an excess supply of school places; if not, schools will choose pupils, not vice versa. But how can this be achieved with real spending almost frozen?
- Peston’s view is that the budget has had a neutral effect on business...
- And Mike points to rather ominous odds on the UK losing its AAA rating… from, you guessed it, Paddy Power... For now, it looks like an expensive way to advertise…
- And finally, today’s leader in the FT:
Wrap up...Mr Darling did show some seriousness in tackling aspects of public spending, notably the planned two-year pay freeze. Public sector unions are already up in arms. Yet with the public sector pay bill representing half of departmental spending, restraint was the only option, especially given the private sector has already adopted freezes and cuts. Bringing public sector pensions a step closer to private sector provision is welcome too. Meanwhile, efficiency savings and squeezing low-priority spending programmes raise relatively meagre sums. They underline how hard it is to wring painless cash savings out of the public sector – and how much more there is to do.
The bulk of rebalancing must come from cutting back public services. The parties need to set out choices about what the state provides and what it does not. The government should take the first step in this debate, but on Wednesday chose not to do so. Instead of explaining spending priorities and what savings would be generated in the medium term, Mr Darling took refuge in claiming that, “as long as extraordinary uncertainties remain in the world economy”, it would be unwise to set out detailed plans.
This is hard to swallow. The Treasury often changes its mind about tax and spending decisions. It would be far better to know what action Labour would take if growth were to follow the Treasury’s own published estimates. Voters and bondholders deserve fuller answers from both main parties.
